Je suis tombé sur un site web qui parlait de logo et de prix (il mentionnait surtout que les petits concours de logo à bas prix son un vrai “scam” pour l’industrie et que les compagnies qui encourageait ce mouvement accentué de pseudo-designers-du-dimanche obtenait un logo qui valait son bas prix ! Donc ils en sortent non-gagnant !)… j’ai trouvé intéressant quelques point important de ce qu’est un logo et ce qu’il faut, ce que ça représente et ce que ça vaut.
Selon Wiquipedia
The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organisations and other non-commercial entities.”
De bonnes questions à se poser sur un logo de votre entreprise, ou sur ceux qui vous sont proposé lors de la création
- How many of the logos can you describe or remember?
- Are these logos effective without colour?
- Are they scalable?
- Do they gain immediate recognition?
- Convey the company’s personality, character or attitude?
- Relate to your clients by conveying a feeling of familiarity and credibility?
- Have association with quality and satisfaction?
Le processus de création d’un logo
- The Design Brief: They conduct a questionnaire or interview with the client to get the design brief.
- Research: They conduct research focused on the industry itself, on its history, and on its competitors.
- Reference: They conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
- Sketching & Conceptualising: They develop the logo design concept(s) around the brief and research. They use creativity and know how to design a logo.
- Reflection: They take breaks throughout their design process. This lets their ideas mature and lets them get renewed enthusiasm and receive feedback.
- Presentation: They then choose whether to present only a select few logos to the client or a whole collection.
- Celebration: They then drink a glass of wine or eat chocolate or go to sleep or start right away on next logo design. Or a combination.
Six points important pour un logo
- A logo is the very first impression people get of your company
- A logo needs longevity
- A logo needs to be original
- A logo should look professional
- A logo should reflect the time and thought gone in to designing it
- A logo is the starting point of your whole corporate image
…Je rajouterai un 7e point ; bien que des logo complexe peuvent être très beau et très effectifs, il demeure que le plus grand défi de créer un logo est de rester le plus simplifié possible.
Vous regardez pour faire développer votre premier ou votre nouveau logo ?
Contactez RP !
